Your Trusted Jewellery Store



Welcome to Pure Gold Jewelry! We specialize in buying precious metals such as gold, silver, and platinum.  Established in March 2019. We offer the most competitive pricing in Culver City with an emphasis on building customer relationships. Whether you're looking to find the perfect fit for your next gift or souvenir or trying to get the best price when you sell gold or sell scrap. Come check us out at our store near you to join the community.  Do you have scrap or precious metals? Our personalized price tracker is programmed to show you our current buy price of precious metals such as gold, silver, and platinum. Check it out and come down to Culver City to get cash for gold and other metals.

Featured Collections

Make a Statement


Contact Us

Give us a call. Come visit. Let us assist you.

9020 Venice Blvd, Culver City, CA 90232, USA

(424) 603-4256

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Cubic Zirconia Jewelry

For day to night, and everything in between, our Cubic Zirconia Jewelry collection has a wide selection of items at a range of price points. Whether you’re purchasing for yourself or for that special someone

Diamond Jewelry

At Pure Gold, we’re known for our Pure Diamond Jewelry collection. Whether it’s for everyday wear, or strictly for special occasions, any piece from this collection is guaranteed to be a conversation starter.